LIME's In The Dance, Launches BlackBerry App
September 22 , 2011
The regions only full-service telecommunications company, LIME, has teamed up with smartphone giants BlackBerry and the region's only regionally syndicated television show, In The Dance, to launch an application for BlackBerry smartphones and a contest for viewers of the show.
The application, named In The Dance, is now available in BlackBerry's App World and will allow persons to enter a competition by recording a 30-second video of themselves dancing and upload it to In The Dance's Facebook page. After videos are uploaded to Facebook, participants will have to get as many persons as they can to 'like' their entry. The show's co-executive producer, Chez Gayle, says that the show and its partners LIME and BlackBerry are about to make the entertainment landscape "really exciting".
LIME's regional special projects manager Stephen Price said that the competition is "like nothing offered currently for other fan-based interactions for television shows or even on social media in general" . Entries will be accepted from Jamaica, Trinidad, Barbados, the British Virgin Islands, St Vincent and Antigua.
"These are all islands where LIME operates, and all our customers in these seven countries will have a chance to participate in the contest. Integrating all our customers as much as we can is something that is very important to us at LIME, as we are the region's only full-service telecommunications company," said Price.
"We are still working out other ways we can incorporate the In The Dance BlackBerry app and our viewers, and those plans are almost finalised. These plans, combined with our exciting competition will make sure that In The Dance remains one of the biggest things on Jamaican TV," Gayle remarked.
In The Dance, presented by LIME and BlackBerry, is aired locally on TVJ on Friday's at 9:30pm. The show is regionally syndicated, airing in 12 other Caribbean countries and thanks to a syndication deal with Trace TV in France, the show will be aired globally to more than 22 million households.
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